How to Embed a Mailchimp Signup Form in WordPress (Simple Guide)

Embedding a Mailchimp signup form in your WordPress website is an excellent way to grow your mailing list and stay connected with your audience. Fortunately, this process is straightforward, even for beginners. In this guide, we’ll walk you through the steps necessary to complete this task.

Getting Started

Before we dive in, ensure you have the following items:

  1. A Mailchimp account: If you don’t have one, you can create one here.
  2. A WordPress website: Make sure you have administrator access.

Remember: Always back up your website before making any changes.

Step 1: Create Your Mailchimp Signup Form

First, you will need to create your own Mailchimp signup form.

  1. Log in to your Mailchimp account.
  2. On your Dashboard, navigate to the ‘Audience’ tab.
  3. Under ‘Manage Audience’ click ‘Signup forms’.
  4. Choose ‘Embedded forms’.

Here you can customize the form to your liking. You’re able to select different form styles, fields to display, and more.

Once you are happy with your form, copy the provided HTML code. This will be used to embed the form on your WordPress site.

Step 2: Embed the Form in WordPress

After creating your signup form, the next step is embedding the form into your WordPress site.

  1. Log in to your WordPress dashboard.
  2. Go to ‘Pages’ on the left navigation menu and create a new page or select an existing one.
  3. In the page editor, switch to the ‘Text’ view.
  4. Paste the copied Mailchimp HTML code where you want the signup form to appear.

Note: If using Gutenberg Editor, use a ‘Custom HTML’ block to paste the code.

Step 3: Configure the Display Settings

There are different ways to show the signup form on your website. It can be a standalone page, a sidebar widget, or a popup window.

  1. Page: Embed the form on a dedicated page called “Signup for Our Newsletter” or similar.
  2. Widget: If you prefer the signup form in your website’s sidebar or footer, navigate to Appearance then Widgets, and add a ‘Custom HTML’ widget. Paste your subscribed form HTML and save.
  3. Popup: If you want the form to pop up, you will need a WordPress popup plugin like Popup Maker.

Step 4: Test Your Signup Form

The last and most crucial step is to test your signup form. Fill in the relevant fields and try subscribing. If successful, you should receive a confirmation email.

If you encounter any problems, you may need to tweak the form settings in Mailchimp or check your site’s code for potential conflicts.

Final Words

Embedding a Mailchimp signup form in WordPress is a task that even a beginner can handle with a bit of patience and creativity. Remember that the end goal is to make your audience’s signup experience effortless. It’s all about nurturing relationships and growing your audience in an organic way.

Don’t hesitate to explore different form placements and styles to see what works best for your site. From
time to time, you may also wish to revisit the form design to keep it fresh and appealing.

Now that you have explored ‘How to embed a Mailchimp signup form in WordPress’, it’s your turn to give it a try! Be sure to check out other useful guides on maximizing the potential of your WordPress website.

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